CREATIVE DIRECTOR | FEBRUARY 2021 – PRESENT
BARÚ Multicultural Marketing. An independent agency dedicated to elevating multicultural marketing and media. As Creative Director, I focus on driving business outcomes by delivering solutions rooted in human truths. I uphold a passionate drive for exceptional and purpose-driven storytelling.
ASSOCIATE CREATIVE DIRECTOR | JAN 2019 – JAN 2021
INFUSION by Castells. A WMBE full-service agency that provides Fortune 500 Clients best-in-class Multicultural strategic leadership and consistent results. They are known for infusing analytics and insights for deeper business and marketing strategies, first-in-kind thinking, and cultural narratives that compel ROI-Powered ideas. Multicultural capabilities include the Hispanic, African-American and Asian segments. Creating powerful 360 campaigns using key insights for a diverse group of clients such as Spectrum.
ASSOCIATE CREATIVE DIRECTOR | FEB 2016 – DEC 2018
ACENTO Advertising. Full-service agency in Santa Monica, CA specializing in Total Market and Hispanic segments.
Creating effective advertising campaigns using key insights for a diverse group of clients such as Wells Fargo, Mitsubishi Motors, CTCP (Tobacco Free California), Western Dental, Northgate González Market, among other clients.
CREATIVE CONSULTANT | SEPTEMBER/OCTOBER 2015 CASANOVA//McCANN
A team of Hispanic consumer experts and integrated marketing specialists who develop breakthrough creative ideas which drive measurable business results for their clients. It offers a full range of creative, media, promotions and PR services.
I had the pleasure to work for a couple of Nestlé projects.
CREATIVE CONSULTANT | SEPTEMBER 2015 – PRESENT
POTTER RUIZ . An independent cross-cultural creative services agency. Boston, Los Angeles, Toronto.
I’m currently collaborating with a talented creative team as a creative service consultant.
Their portfolio of clients includes Mass Mutual, Mc Donald’s, Samuel Adams, NGRID, Babies R Us, NTRA, Subway, among other brands.
ASSOCIATE CREATIVE DIRECTOR | FEB 2006 – SEPT 2015 GALLEGOS UNITED. An award-winning, multicultural, full service advertising agency in Huntington Beach, CA
Combining top-notch storytelling and conceptualization skills I developed delivered creative, award-winning campaigns across multiple mediums, including digital platforms, targeting the US Hispanic, LATAM and the US general market.
Co-led creative initiatives, focused on the messaging, tone and voice, for a diverse group of clients such as Carnival Cruise Lines, Comcast, Target Co., California Milk Processor Board (Got Milk), Foster Farms, Girls Scouts of the USA, Energizer, Ad Council/ Hispanic Scholarship Fund, Tecate Beer, GreyHound Buses, Bally Total Fitness, Progressive Insurance, Charter Communications, PDFA (Partnership for a Drug Free America) and new business pitches.
CREATIVE DIRECTOR | JAN 2002 – JAN 2006
LATINSPHERE. A creative boutique shop focused on the US Hispanic market in Long Beach, CA
Led creative and award winning advertising campaigns and other strategic projects and programs for clients such as Sears, Orchard Supply Hardware, M.A.D.D., Verizon, AOL, The Walt Disney Company, Disneyland Resorts, Walt Disney World, General Mills, Del Taco, Gibson Music, ABC Network.
CREATIVE DIRECTOR (FREELANCE) | SEPT 2001- JAN 2002
THE BRAVO GROUP. Leading Hispanic agency in the US
Developed creative campaigns for Sears, Roebuck and Co.
SENIOR COPYWRITER | APR 2000- SEPT 2001
MD&A. Part of WPP, pioneer agency in the Hispanic market. Newport Beach, CA
Concept development and copywriting services for clients Sears, Roebuck and Co., Kenmore, National Tire and Battery, DIEHARD, HVAC-SEARS Home Central, Orchard Supply Hardware and Kraft Foods.
SENIOR COPYWRITER | 1997 – 2000
CLEMENTE CÁMARA & ASOCIADOS. One of the most awarded independent agencies in México City
As a member of this award-winning creative team, I developed campaigns for clients such as Nissan de Mexico, Casa Pedro Domecq (Liquor industry), Cervecería Cuauhtemoc (Beer industry), Productos de Uva (Liquor), UNOMASUNO (Publishing), Grupo Financiero Serfin (Banking and financial), Nextel (Communications), Sanofi-Aventis Laboratory, HMR Laboratory, Promeco Laboratory, among others.
COPYWRITER | 1996 – 1997
MILENIO III. Leading corporate communications agency in México City
My career as an advertising creative began immediately after graduating from Communications school. I started as a copywriter for clients such as McDonald’s, Quaker, American Airlines, Procter & Gamble, Sabritas and Frito Lay.
|EducationUniversidad del Valle de México, México, D.F.
1993–1997 BA, in Communications Arts
*Board of Directors Member: Círculo Creativo USA, www.circulocreativo.org
MR. JUAN OUBIÑA
MRS. HOLLY MCGAVOCK Group Planning Director Edelman, NYC Holly.McGavock@edelman.com
MR. FRANCISCO CABRERA
MRS. INGRID OTERO-SMART